FOUNDER BRAND STRATEGY

YOU ARE THE DIFFERENCE BETWEEN BEING CHOSEN OR NOT.

I turn founders and leaders into a media company of one. Built on their story and how they think and speak. Aligned to their business goals, to build trusted authority in their market. Because now, the brand is you.

Nobody buys the company.
They buy you.

THE CORE BELIEF

If you were starting a business today, knowing what the last three years have done to logos, campaigns and products, where would you put the difference?

AI can make the content. It can't be you. But it’s already describing you.

You don't need a big following. You need the right people to know what you stand for.

WORK WITH ME

Four ways to create your difference

8 weeks · Fixed Fee

Explore →

Free · 20 minutes

Book your Check →

Price on scope

Explore →

Price on scope

Explore →

The Difference Programme

From quiet credibility towards trusted industry authority.



01

Weeks 1 to 3

Find it.

Your story and what only you think.


02

Weeks 4 to 6

Shape it.

Your system to tell it. Formats and rhythm, on camera and in print.


03

Weeks 7 to 8

Show it.

The room, stages and podcasts that matter.


04

Before week 1

Check.

How the world and AI sees you now.

A media company of one.

Invest in what can’t be copied for £1,500.

  • Eight weekly one-to-one sessions

  • The Difference Check, at the start and three months later

  • Your positioning, framework and topic bank

  • Camera and mic coaching

  • Your first pieces live and first pitches out

  • 30/60/120-day milestones

Fixed fee, agreed after your free Check. If you finish “Find it” without a position you’d put your name to, stop there and pay for that stage only.

MEET TOM

Strategy. Story. Execution

I'm Tom, and i help founders and leaders turn their thinking and experience into a clear, trusted presence that creates real opportunities

WHAT CLIENTS SAY

“

I worked with Tom to create an audio identity for TalkTalk. From the first meeting, he was collaborative, professional and creative. His feedback and insight were incredibly useful, and he was always open to the expertise of others.

John Hale

Senior Creative, Forever Audio

“

As a client, I always found Tom to be ambitious and strategic. He challenged the way things had always been done and allowed us to test and refine campaigns. We did some of our most creative and effective work when working with Tom.

James Brenchley

Account Director, AMV BBDO

“

Tom has a ‘can do’ attitude. He brings stakeholders together to ensure projects are delivered, drives data-led projects, challenges the norm and builds the trust needed for collaborative work.

James Porter

Business Director, Marketing & CRM

“

Tom helped stakeholders understand campaign purpose and strategy. His ability to handle complex work led to customer-wide A/B testing that refined campaigns for long-term success. I thoroughly enjoyed working with him.

Dominic H.

Operations, Vizrt

“

I highly recommend Tom as someone who will add value and marketing expertise to any organisation. His curiosity, dedication and commitment to expanding his knowledge have served him well.

Jess Burley

Chair, NED & Trustee

“

Tom is an outstanding strategic marketer, combining creativity, strategic acumen and a genuine curiosity to explore new approaches and innovations. I do not hesitate in recommending him.

Ata Mehmet

Head of CRM, Loop Horizon

“

Tom was a great manager with a structured yet flexible approach to teamwork. His project management and strong client relationships helped generate new business and grow accounts. He also helped improve my brief writing and communication skills.

Vii / Vaishali Vaghela

Project Director, Redwood BBDO