Frequently asked questions.
Straight answers to the questions we’re asked most often.
What is NodeRiver?
A London-based founder brand strategy consultancy, run by Tom G Morrell. It turns founders and leaders into a media company of one.
What is founder brand strategy?
Building the brand around the person, not just the company. Nobody buys the company. They buy you.
Why does it matter now?
AI can make the content. It can't be you. But it's already describing you.
Who is The Difference Programme for?
Founders and leaders who need the right people to know what they stand for: growing a business around their name, raising money, stepping into a board or advisory role, or building a public platform.
What happens in the eight weeks?
Find it: your story and what only you think. Shape it: your system to tell it, on camera and in print. Show it: the rooms, stages and podcasts that matter.
Do you do it for me?
No. I teach you to do it yourself, so it stays yours. Managed support is available afterwards.
How much does it cost?
A fixed fee, agreed after your free Difference Check. Usually paid by the business. The skills stay with you. If you finish "Find it" without a position you'd put your name to, stop there and pay for that stage only.
What is the Difference Check?
A free 20-minute call. It shows how people, and AI, see you now. We run it again three months after the Programme so you can compare.
What does AI say about me, and can I change it?
Tools like ChatGPT and Google's AI answers repeat what they find about you online. The Programme makes your thinking and perspective clearer and easier to find.
Do I need a big following?
No. You need the right people to know what you stand for.
STILL HAVE A QUESTION?
Let’s talk.
If you can’t find the answer here, get in touch or book a free Difference Check to discuss your goals, challenges and opportunities.